IFA 2019: Audio-Technica introduces new products


Audio-Technica introduces some new products in IFA 2019.


Building on its analogue heritage and 57 years of Japanese audio design, Audio-Technica introduces the AT-LP5X, an affordable direct-drive turntable that delivers a high fidelity-grade audio performance way beyond its price point. As the direct successor to the highly popular AT-LP5, the new model builds on the AT-LP5’s award-winning template with a raft of improvements and additions, including the new AT-VM95E Dual Moving Magnet stereo cartridge, the next generation model of the legendary AT95E.



The AT-VM95E arrives pre-mounted on an AT-HS6 headshell. While this makes for a great-sounding setup straight out of the box, the upgradeable stylus assembly allows users to further personalise performance through the VM95 range if they wish.

Also brand new is the quick start, low-noise quartz-locked DC servo direct drive motor, which offers 33, 45 and now 78 RPM speed capabilities (the latter requires the addition of the AT-VM95SP stylus, sold separately).

The tonearm sports the same J-shaped design as the AT-LP5 – a look inspired by Audio-Technica’s classic turntables of the 1960s and 1970s - and features a metallic gimbal suspension system and precision bearings. Combined with an adjustable dynamic anti-skate control to prevent unwanted movement by the tonearm, tracking errors are further minimised for smoother playback of your favourite vinyl records. The turntable's platter is precision-machined in aluminium for beautifully balanced on-axis rotation.

The AT-LP5X features a built-in switchable Moving Magnet and Moving Coil phono/line preamp that enables it to connect directly to a computer, home stereo, powered speakers and other components that have no dedicated phono stage - a “plug and play” approach that allows users to take it out of its box and have it playing records right away. The selection of MM/MC cartridges allow for an easy upgrade to a moving coil with additional equipment.

Another improvement over the AT-LP5 is the external power supply, which helps lessen signal chain noise to deliver a cleaner sound. And despite its classic-inspired styling, the AT-LP5X is every bit the 21st century turntable, rounding out its feature list with a USB output allowing users to digitise their vinyl collection. A cable to connect the turntable to a PC is included, as is a link to download free Audacity software for converting your records to MP3, WAV and other digital formats.

The turntable chassis is constructed of anti-vibration damping materials with heavy mass internal inserts to minimise any performance-effecting resonances, and comes in a sleek matt black finish. Accessories supplied include a 5mm Audio-Technica heavy damping mat, dust cover and RCA cable.



Audio-Technica’s new true wireless headphone duo, the ATH-CKS5TW and ATH-CK3TW are designed for all music fans looking for complete freedom from wires and true comfort when listening on-the-move. These new models combine Audio-Technica’s 57 years of audio engineering heritage with compact, lightweight designs, long-lasting battery life, the latest Bluetooth wireless technology and the company’s renowned audio quality.


ATH-CK3TW




ATH-CKS5TW

Designed for convenience and ease-of-use on-the-go, both models boast an Auto Power On/Off feature which automatically turns the headphones on and pairs them with your smartphone, or portable digital audio player, when they are removed from their charging case. The compact earbuds will also turn off automatically when placed back inside the case. The case includes LED battery status indicators and charging comes via USB Type-C™ (now the standard for smartphones).

Audio during calls has also been enhanced using Clear Voice Capture technology that delivers gentle ambient noise reduction for improved clarity during conversations. For those with active lifestyles, the ATH-CKS5TW and ATH-CK3TW's drip-proof IPX2 water resistance rating means it protects the earbuds from contacting with some water splash.

Both models arrive with the latest Bluetooth 5.0 wireless technology for a long range, reliable connection and multi-pairing capabilities.

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