* Due to limited production of this product, the replacement parts are in limited supply. When the stock of parts is depleted, it may be changed into another available model.

Audio-Technica has always prioritized innovation and user experience, and this time, they are taking it a step further by allowing fans to participate in the design process for limited edition headphones.

Since 2020, the "M50x Series Limited-Edition Color Voting", in which customers vote for the color of the limited-edition model, has been held online, with many customers from all over the world participating.

In January 2024, we opened a special website, "LAB M50x", as our first attempt to have fans participate in the creation of the limited-edition models by submitting their own color designs. On this site, participants could select from an array of colors, in either matte or metallic, for each headphone part, and thousands of fans shared their designs on social media using the hashtag: #MyM50x2024. Our expert panelists, including the product manager of the ATH-M50x, selected three finalists from 14,560 submissions, and the winning "LAB M50x" design was selected with 3,127 votes from fans on social media.

The winning design was submitted by Sergio Gamarra, a DJ from Brazil. Speaking about his chosen color selections, Sergio said: "First, blue represents confidence, reflecting the quality and reliability of the M50x headset. Orange evokes energy and creativity, highlighting the excitement of the music in us. Finally, gray adds a sense of sophistication and elegance, balancing the color palette and adding a touch of modernity."

This collaborative approach to color design not only gives fans a chance to participate in product development but also highlights Audio-Technica's unwavering commitment to user experience.